Growth workspaceMeta campaign · Core service test
Meta ads + Google search demand
Compare the offer patterns advertisers keep in market, the plumbing needs Calgary residents search for, and the launch offers that best fit Zebra's $1,000 budget and email-first follow-up.
Offer analysis · What appears to work
Long-running ads reveal what advertisers repeatedly keep in market. They do not reveal booked jobs or profit, so each pattern is weighed against Calgary search demand, Zebra's priorities, and the follow-up system available today.
18 of 50 sampled long-running ads are water-heater related. A tank-age and replacement-estimate ad has remained active for 755 days. Calgary advertisers also use installed-price and monthly-payment framing.
High local demand, valuable jobs, easy for a homeowner to understand, and compatible with an email-first lead workflow.
Regional plumbers currently advertise a $500 Poly-B replacement credit with a free estimate. A Calgary-targeted Google Ads pass reports 590 monthly searches for the grouped “poly b plumbing / poly b plumber” cluster and 320 for “poly b replacement Calgary.” The replacement phrase carries $11.61 estimated CPC and a 94/100 competition index—a strong commercial-intent signal.
Lead with a free replacement assessment and itemized quote. A project credit can strengthen the offer if Zebra approves the margin. Keep insurance as supporting education; it has little measurable search demand and coverage is policy-specific.
Long-running Calgary drain ads use concrete discounts and risk reversal. A plumbing case study also reports a $99 drain offer, although agency case-study results are self-reported.
Good demand, but urgent drain shoppers call several companies. Hold until SMS or dependable rapid call response is operating.
Speed and risk-reversal language appears in active emergency and drain campaigns because it reduces the customer's perceived risk in an urgent moment.
Potentially powerful, but only advertise a response time or outcome Zebra can consistently honour.
Existing Facebook ad analysis
Generic “we do plumbing” messages are harder to act on. The more useful examples name a recognizable problem, attach a clear offer, and make the next step feel low risk.
Age, leaks, inconsistent hot water, and replacement risk create a clearer reason to respond than broad brand awareness.
Installed pricing, a real project credit, or a free assessment helps the homeowner understand what they receive.
Written pricing, included removal, warranties, and credible guarantees answer the objections that delay a quote request.
Email-only follow-up is acceptable for planned replacement work. Emergency and drain offers need a much faster response loop.
Evidence standard: Meta ad longevity is directional, not proof of lead volume or profitability. Competitor claims and third-party case studies should be independently validated before Zebra adopts them.
Google Ads keyword data · Calgary
Google's rounded monthly averages show what Calgary residents actively search for. The Poly-B expansion uses Calgary city targeting through DataForSEO's Google Ads endpoint; the broader study uses Keyword Planner. Search volume helps size demand, but close variants can share one estimate and must not be added together.
Owner-selected opportunity · Validate, then test
“Find out what Calgary's hard water is doing to your home.”
Google reports strong demand, and the service can be explained visually on Meta. Before advertising it, Zebra should confirm the equipment offered, installed price range, margin, service area, warranty, and whether a basic water test or consultation can be included.
Recommended second · Meta + Google Search
“Know the installed price before your aging tank becomes an emergency.”
This is the strongest core-plumbing service cluster in the study. It combines high local demand, a valuable planned job, clear homeowner warning signs, and an offer that can work with Zebra's initial email-first follow-up. Lead with tank age, replacement timing, and a transparent estimate rather than a vague discount.
Third opportunity · Call-first Google Search
“Plumbing emergency? Speak with someone who can confirm the next step.”
This is high-intent demand, but it is a poor fit for slow lead-form follow-up. Build it as a call-focused Google Search campaign only after Zebra confirms its hours, service area, response expectations, and dependable live or missed-call coverage.
Fourth opportunity · Strong second-wave test
“Get a clear Poly-B replacement scope before a leak forces the decision.”
The new Calgary-targeted pass found materially stronger demand than the initial two-keyword check. “Poly b plumbing” and “poly b plumber” share a 590-search estimate, while “poly b replacement Calgary” reports 320 monthly searches, high competition, and an estimated $11.61 CPC. Those figures support a replacement-focused assessment offer. Insurance phrases report only about 10 monthly searches or no measurable volume, so insurance belongs in an FAQ—not the campaign headline. Current Calgary pricing guides commonly place a standard whole-home project around $6,000–$15,000, with broader published ranges of roughly $4,000–$20,000+ depending on home size, access, drywall, permits, and finishing.
Poly-B demand, cost and insurance cross-check: The live Poly-B expansion was run August 14, 2026 through DataForSEO's Google Ads Search Volume endpoint with Calgary city targeting. Google can combine close variants, so identical estimates are shown as a phrase cluster rather than summed. Calgary providers publish materially different replacement ranges, so the ad should promise an assessment—not a universal price. Reviewed sources include ProStar Plumbing, SOBO Plumbing, The Poly B Plumbing Guys, and insurer guidance from Square One. Insurance eligibility and coverage are policy-specific; Zebra should not promise that replacement is covered.
Stated service priorities
Approximate combined monthly searches from the exact service phrases studied. Bars are indexed to the largest service cluster.
Expanded keyword pass
These terms expand the demand picture, but the recommended use depends on search intent and Zebra's ability to service the lead.
Largest umbrella term. Prioritize for Google Search and SEO; too broad to be the Meta offer itself.
Strong adjacent opportunity. Test only after Zebra confirms service capacity, economics, and installation area.
High-comparison intent. Useful for a trust-led Search page with reviews, credentials, and response expectations.
Provider-intent close variants sharing one estimate. Use for Google Search and a dedicated replacement-assessment page; do not sum the two phrases.
High urgency and expensive clicks. Hold until dependable live answering or rapid SMS/call recovery is active.
Review-led Search/SEO opportunity; support with proof rather than self-declared “best” claims.
Best high-volume service-specific keyword and the clearest support for the first Meta offer.
Useful general Search/SEO term. Route visitors into dedicated service pages and offers.
High commercial intent: $11.61 estimated CPC, 94/100 paid competition, and top-of-page bids up to $21.42. Best Poly-B campaign keyword.
Better suited to Search, outbound, and relationship selling than a broad residential Meta campaign.
Very low measurable demand; longer coverage questions returned no reportable volume. Use as supporting FAQ content—not the ad offer or a coverage promise.
Reference only. Adapt the strategy—do not copy another advertiser’s claims, brand assets, testimonials, or creative verbatim.
Funnel release workspace
Staging is private inside this dashboard. Publishing promotes the exact staged release to Zebra’s public funnel address. Rollback changes only the funnel release—it does not alter leads, reviews, Jobber, or other dashboard data.
Reporting
The first report will keep things simple: Meta link clicks and completed lead forms. Later, we may recommend text follow-up automations when faster speed to lead would help.
Secure subscription
One monthly service for strategy, creative, campaign-matched funnels, campaign management, testing, and plain-language reporting.
Your card details are entered on Stripe's secure checkout. They are never stored in this dashboard.
Month to month · No lock-in · Cancel anytime through Manage billingIncluded each month
Choose service angles using Calgary demand and competitor evidence.
Create ads and matched funnel pages, with Zebra approval before publishing.
Run approved campaigns and move budget away from weak ads.
Show leads, calls, useful results, and the practical next action.
Connected systems
Connections stay off until Zebra approves them. Credentials and access tokens are kept on the server, never inside an ad or funnel page.
Lead and job management
When this is ready, a Zebra administrator will click Connect Jobber, sign in directly with Jobber, review the requested permissions, and approve access. Zebra’s password is never shown to us.
The developer app, callback address, minimum permissions and server-side storage are configured first.
A Jobber administrator signs in on Jobber’s own authorization screen.
The account name and connection are checked before any funnel request can be sent.
Checking connection setup.
Your Jobber password and verification codes stay with Jobber. Connecting does not book appointments or turn on lead messages.
Admin access
Human accounts use email and password. The Codex service account uses a scoped API key that can be revoked at any time.
Accounts
Codex connection
For security, the full key is shown only once.
Audit trail
Zebra Plumbing · Current service plan
We create, launch and improve Zebra's Meta ads to generate more plumbing calls and quote requests in Calgary.
Major founding bonus · Included at no charge
Before AI-assisted research, a strategist would typically spend days collecting search volumes, sorting intent, reviewing competitor ads, and turning the findings into an offer plan. Zebra receives the completed study and ongoing access inside this dashboard.
Your active service
The AI caller is not part of the current plan. It remains available as a separate option whenever Zebra wants it.
We create and manage Facebook and Instagram ads designed to bring Zebra more calls and quote requests in Calgary.
This is the second stage, added after Zebra's GHL phone number, routing, and text registration are ready. When the team cannot answer, the AI receptionist can speak with the caller, collect the job details, and send a clear summary to Zebra.
After a completed job, customers receive a polite request to leave Zebra an honest Google review.
Connect Zebra's Facebook and Instagram accounts so approved posts can be scheduled from one place and the owner can see what marketing is working.
Optional later
The AI caller is off and is not included in today's $747 plan. Zebra can activate it later without changing the Meta Ads service.
Speed-to-lead rollout
The first workflow can launch without taking over Zebra's email or changing the DNS for its existing inbox. The phone and text layer is added after the number, routing, consent language, and registration are approved.
Recommended email setup: use GHL's temporary shared sending service for low-volume acknowledgments at launch, then authenticate a sending subdomain such as replies.zebraplumbing.ca. A subdomain improves branding and deliverability without changing Zebra's main website or existing email inbox.
Best starting point
Zebra receives $2,522/month in combined services for $1,244. That is $1,278 saved each month, plus $2,500 in one-time founding bonuses: the AI call-system setup and completed keyword-demand study.
Simple choices
The complete package gives Zebra the best chance to turn ad leads and missed calls into real conversations.
Add later
The website rebuild can wait until Zebra is ready for campaign-matched landing pages and full site-wide measurement. Google Search is shown for transparency but is not part of the current plan.
Simple terms
$747 per month for Meta Ads Management. Pricing is CAD, plus GST.
The service is month to month. Zebra can cancel anytime.
The recommended starting budget is $1,000 per month, paid directly by Zebra to Meta and controlled separately.
The $497 monthly AI caller is off for now. Zebra can activate or cancel it anytime as a separate service.
Zebra reviews the ads and funnel pages before campaigns are published.
Zebra keeps its accounts, approved creative assets, campaign information and connected profiles.
Current plan
Meta Ads Management for $747 per month.No lock-in. Cancel anytime. The optional $497 AI caller stays off until Zebra asks to activate it.